New: Conversions API and webhook events are live

The link layer
for every campaign.

Public URL turns short links into a routing, attribution, and analytics graph for branded domains, UTM campaigns, smart redirects, deep links, and conversion events.

Start building Read the docs

Workspace scopedEdge redirect readyAttribution aware

0.00

Uptime target

Edge redirect

Analytics freshness

Event ingestion

One link layer across every campaign surface

Branded domainsUTM templatesSmart deep linksQR codesEdge redirectsConversion eventsWebhooksREST APIReal-time analyticsWorkspace rolesBranded domainsUTM templatesSmart deep linksQR codesEdge redirectsConversion eventsWebhooksREST APIReal-time analyticsWorkspace roles

One link layer, every campaign surface.

Pick a surface to see what ships with it — every capability lives on the same workspace record.

Branded short links your team owns.

Custom domains, slugs, QR codes, folders, and tags — under one workspace.

One-click DNS verification for custom domains.
Folders, tags, expiration, and password protection.
QR codes generated from the same link record — print or screen.

Built for the teams that ship every week.

Marketing, product, engineering, and agencies run on the same link infrastructure without rebuilding their workflows.

Real-time analytics

Clicks, CTR, geo, device, and conversion events update in under five seconds — funnels and cohorts included.

<0s

Analytics freshness

Scales with your traffic

Multi-region edge cache, hot OLTP, and cold analytics tier — every click flows through the right surface at the right cost.

Edge cache

OLTP

ClickHouse

Connect every channel

Web, mobile, QR, ads, and webhooks — every touchpoint becomes a queryable edge in the same workspace graph.

ClicksDomainsUTMDevicesSessionsEvents

Built for low-latency apps

Global anycast edge means sub-50ms redirects for users anywhere — no cold-start, no regional drift.

<50ms

Edge redirect

Short links are not enough.

A shortener shortens a URL. Public URL keeps every destination, campaign, domain, dashboard, and conversion event connected so teams can answer why a click happened and what it produced.

Branded domains, smart targeting, attribution, and analytics on one workspace graph.

Workspace-scoped, audit-ready, edge-fast, real-time recall.

Without a link layer

With Public URL

Clicks disappear into separate dashboards

Clicks, campaigns, domains, and conversions share one workspace graph

UTM rules live in spreadsheets and memory

Reusable UTM templates and duplicate checks keep campaigns clean

Mobile deep links are one-off edge cases

iOS, Android, web fallback, and QR routing use one link record

Reports require manual screenshots and exports

Scheduled reports and shared dashboards are built into the workflow

Throughput stays flat under load

Most shorteners spike past 200ms once traffic crosses a few hundred RPS.
Edge-cached routes serve from the region closest to the visitor — no cold-start.
Click events publish asynchronously, so analytics never block the redirect path.

Median redirect latency vs requests / sec

Public URLGeneric shortenerDIY redirect

One API for links, domains, and analytics.

Create links, attach campaign metadata, verify domains, publish webhooks, and query analytics from the same workspace-scoped API.

REST API for links, domains, campaigns, reports, and analytics
Webhook delivery for click, conversion, link, and report events
Workspace-scoped API keys with bearer auth and SSO controls

Read the API docs →

public-url.example

import { PublicURL } from "@public-url/sdk"

const client = new PublicURL({ apiKey, workspaceId })

const link = await client.links.create({
  domain: "go.acme.com",
  slug: "spring-launch",
  destination: "https://acme.com/pricing",
  campaign: "spring-2026",
})

// https://purl.ink/spring-launch
console.log(link.analyticsUrl)

Live health checks for the Public Url control plane.

The landing page tracks every service liveness and dependency readiness probe through the web status API.

Open status page

Checking

Waiting for first probe

Operational

Degraded

Outage

Polling every 15 seconds

Pricing

One workspace price, every plan. Unlimited short links and the full analytics graph on every tier — you only move up for custom domains, team seats, and governance.

Free

For creators validating their first link system.

$0/month

Unlimited short links
QR codes & basic analytics
1 workspace, 3 members
Community support

Start free

Pro

Business

For agencies and product teams scaling attribution.

$99/month

Multi-workspace & client switching
White-label PDF reports
Funnels, cohorts, and revenue metrics
Dedicated solutions engineer

Start trial

Enterprise

For companies needing governance, SSO, and custom retention.

Custom

SAML SSO, audit logs, DPA
Custom retention & data residency
Dedicated infrastructure & SLAs
Solutions architect on call

Talk to sales

Frequently asked questions

Public URL is a link intelligence platform that turns short links into a routing, attribution, and analytics graph for branded domains, UTM campaigns, smart redirects, deep links, and conversion events.

Shorteners shorten links. Public URL keeps every destination, campaign, domain, dashboard, and conversion event connected so teams can answer why a click happened and what it produced.

No. Public URL is designed to sit alongside your existing tools — point any link, webhook, or SDK at it and it starts enriching your data on day one.

Most teams create their first link in minutes. Full SDK and webhook setup typically takes under a day, with dedicated onboarding help available on the Enterprise plan.

Public URL runs on workspace-scoped access, audit logs, and SSO, and follows SOC 2-aligned controls. A formal SOC 2 Type II report is on our roadmap; a DPA and GDPR support are available on the Business and Enterprise plans.

Build the link layer
your campaigns need.

Create branded links, route every visitor to the right destination, and keep attribution connected from click to conversion.

Talk to sales Start free

The link layer for every campaign.